Rethink the way you fuel.

1 product. 4 ingredients. Zero single-use plastics.

italian grape sugars

Natural, dual-source carbohydrates from Sicilian grapes.

pink himalayan salt

Replenish sodium loss with clean, mineral rich mountain salt.

coconut water

One of nature's bountiful electrolyte sources. Rich in potassium.

lemon & lime juice

Subtle acidity and neutral taste reduces flavour fatigue during longer efforts.

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No Preservatives

Third-Party Tested

Natural Ingredients

No Sweetners

2:1 Carb Ratio

The single-use plastic problem.

350m

Single use gels produced by the industry each year.

80 Years

Decomposition time of a single use gel wrapper.

900k

Average units of plastic waste for a major city marathon.

100

Average units of plastic waste for a single marathon season. 

Get Your Hebe System

System

01. Fill your scoop.

2 scoops = 1 serving.

02. Close the funnel.

This will make sure you don't get any spillage or wastage.

03. Pour into your vessel.

Prefill with some water, pour in the powder, top up and shake vigorously. You're good to go.

04. Recycle packaging.

Once you have finished your bag, recycle in supermarket waste bins.

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Why trust us?

Conventional energy gel and drink mixes

Formulated For Sport

Natural Carbohydrates

Natural Electrolytes

Traceable Ingredients

Zero-Waste System

Funds Sustainability & Social Projects

Made in the UK

Choose Your System

Just looking to restock pouches? Click here.

What is your primary discipline?

  • Runner

  • Cyclist

  • Triathlete

30-Day Money Back Guarantee

Rated Excellent

500+ Customers

Frequently Asked Questions

What is Hebe?

Hebe is a natural carbohydrate & electrolyte powder designed for endurance sports and built around circular fuelling: reusable bottles and flasks, long-life powder, and minimal waste packaging, without compromising performance.

Who is this for?

Hebe is for runners, cyclists, triathletes, and endurance athletes who want reliable energy from simple, traceable ingredients.

What is in each serving?

Each serving delivers 26g of carbohydrates from glucose and fructose in a 2:1 ratio - a combination shown to improve carbohydrate absorption and reduce gut distress during prolonged exercise. This is complemented by 250mg of sodium and 115mg of potassium to support hydration and maintain electrolyte balance.

How should I use it during training or racing?

Mix with water in a reusable bottle or soft flask. Use 1-3 servings per hour depending on intensity, duration, and personal fuelling strategy.

Is it suitable for long races and ultras?

Yes. Hebe is designed for steady energy over long durations and works well when combined with reusable soft flasks and bottles.

What are the carbohydrates made from?

Hebe uses natural Italian grape sugars. Every ingredient is traceable, clearly defined, and chosen for endurance performance.

Is it vegan / gluten-free?

Yes, Hebe is vegan and gluten-free. However, it us produced in a facility that also handles Gluten (Wheat), Peanuts, Soy, Nuts (Almonds), and Sesame Seeds.

Do I need special bottles or flasks?

No, Hebe works with standard bottles and soft flasks. Our scoop-funnel simply makes filling soft flasks easier and cleaner.

Is the packaging recyclable?

Yes. Hebe comes in a recyclable pouch. It is recyclable in some household waste districts, or if not, supermarket recycling bins.

How do subscriptions work?

You can opt to receive your Hebe restocks regularly through our subscription program at a reduced price. Just select your quantity and frequency to suit your preferences and we'll handle the rest. You can edit, pause or cancel your subscription at any time, there is no contract.